Marketing That Moves You Forward
We learn your business inside out. Then we plan, create and run the marketing that grows it.
Who We Are
Backpack is a Vancouver marketing agency working with businesses across Canada and the US, from contractors and restaurants to manufacturers and national employers. We run the ads, content, websites and recruitment campaigns, and we stay in them with you every month.
Learn More About UsWhat we do
These are our tools. We turn them into a plan that brings you revenue.
Meta and Google Ads
Campaigns built around a clear offer and creative that stops the scroll, whether the goal is bookings, enquiries, foot traffic or sales. Measured in results and cost per result, reported monthly.
Learn more →02Video and content production
On-site shoots with your people, your space and your product, edited into ads, reels and the content that makes a brand feel real. The raw material for everything else we run.
Learn more →03Social media management
Strategy, monthly calendars, posting and daily community management in your voice. A presence that looks like someone is home, because someone is.
Learn more →04Websites
Fast, mobile-first sites designed around what your customer came to do: book, buy, call or enquire. We host and maintain it after launch.
Learn more →05SEO and local search
Google Business Profile, reviews, on-page work and local content, so customers find you when they search as well as when they scroll.
Learn more →06Recruitment marketing
Indeed, Meta and purpose-built platforms for employers who need qualified applicants at volume, or need people to move for the role. See BankYourSalary.
Learn more →We learn your business before we market it.
Most agencies hand you a questionnaire and a template. We spend the first stretch of every engagement doing something closer to a job shadow.
We get inside it.
We sit with you, your staff and your numbers. How a customer finds you, what they ask, what they pay, what you turn away. By the end we can explain your business the way you would.
We find the thing that makes you different.
Your customers already know why they chose you over the competition. Most businesses have never put it into words. We find it, test it against what your market actually responds to, and make it the foundation of your positioning, your creative and your offer.
We write the strategy for you alone.
Not a package, not a tier. The channels, the offer, the creative and the budget are set by what we learned in the first two steps, and we walk you through the reasoning before anything runs.
We become part of your team.
We are an extension of your in-house team, and you can always reach us. Most of the time you will not need to. We are already in your campaigns, testing, refining and finding the next gain, so every month is better than the last. Your growth is the job.
Ready to Take Your Business Further?
Let’s create a plan that works for you.